Lyons install fire doors and do carpentry across Essex, London and Kent. They needed a site that explained two trades without making either look like a sideline, and that proved their accreditations to the councils and main contractors who check. Website.
Highlights
- Built five static pages by hand, with no framework and no build step, so the whole site is a folder of files their host serves directly.
- Split the offer into passive fire protection and carpentry, each with its own page, so neither reads as an afterthought.
- Put the phone number and WhatsApp link in the hero and repeated them through the page, since trades enquiries arrive by phone rather than by form.
- Surfaced the accreditations early, because BS 8214, ISO 9001 and SMAS Worksafe are what a main contractor looks for first.
- Added LocalBusiness structured data with the address, service area and contact details, so search engines can place them in Rayleigh.
Stack
- HTML - Five static pages, written by hand.
- CSS - One stylesheet, no framework.
- JavaScript - A single script for the navigation and interactions.
- schema.org - LocalBusiness markup for search.